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How to Choose the Right Video Advertising Distribution Channel for Your Animated Videos? 

How to Choose the Right Video Advertising Distribution Channel for Your Animated Videos? 

Advertising Distribution Channel-Let’s start with the basics. What exactly are video advertising distribution channels, and why should you consider them to make money from your animations?

A video ad distribution channel is an online platform that enables exclusive access for publishers to sell their inventory of videos ads. These platforms are also called “ad networks” because they aggregate demand side platforms (DSPs) and supply side platforms (SSPs).

Advertising Distribution Channel

During the process of selling advertising space, ad networks maintain a flow of communication and transactions between the two parties. For example, video hosting sites can be thought of as Supply Side Platforms because they provide publishers with content which is to be monetized by placing ads on it. Viewers of those videos are considered Demand Side Platforms because they provide the inventory for publishers to sell ads.

Ad distribution channels commonly use a Cost-per-mille (CPM) pricing model, which means that every time an ad is shown, the publisher gets paid for 1000 ad impressions.

What are the Different Video Ad Distribution Channels?

There are multiple different video ad distribution channels that work together to connect publishers with advertisers. Some of the most popular ones include:

1. YouTube – This is by far the biggest platform for online videos, and has a massive inventory which includes both user uploaded videos as well as videos from major content creators. For example, National Geographic posts their high quality documentary videos on YouTube for people to watch.

2. AOL – This is a great network for businesses aiming to use animated videos because it includes video producers like New York Times Co., Sky, and Turner Broadcasting System Inc.

3. Adap.tv – This distribution channel specifically caters to the online video advertising space by having industry professionals onboard who are experienced in the video advertising space.

4. BrightRoll – This is a popular ad network from Yahoo! that offers various targeting functionalities to advertisers, including geotargeting and behavioral targeting of its users. Since more than 65% of all monetized videos on mobile devices are watched on tablets or smartphones , it makes sense for tablet publishers to join this network.

5. LiveRail – This is a video ad marketplace which specializes in finding the right fit between buyers and publishers for their display, mobile, and video ads. Publishers like Buzzfeed upload all their videos to LiveRail since they understand that monetization is an important part of keeping viewers coming back to watch more content!

6. SpotXchange – This channel helps publishers connect with multiple demand side platforms (DSPs) by aggregating them into one place. It also provides publisher analytics to better inform the decisions of the publisher regarding their monetization strategies.

7. RevContent – This is a network that brings direct access to premium video advertising for their publishers, which makes it great for those businesses aiming to use animated videos. The ads which appear on video content can be dynamically selected by a publisher to help them achieve maximum revenue.

8. Brightcove – This channel focuses on selling video advertising, and its publishers include many large media companies such as Univision Communications Inc., Thomson Reuters Corp., and the Los Angeles Times. Animation production companies can benefit from using this network because it offers publishers a customizable video player on their website that automatically gets replaced with ads when the viewer is watching.

How to Choose the Right Video Ad Distribution Channel for Your Needs?

As a business owner aiming to sell your service through an animated video, you need to consider how much your business would benefit from using each of these video ad distribution channels.

Most advertisers are drawn to larger, more established networks because they offer guaranteed impressions at a certain price. This means that the advertiser pays for X number of impressions on their advertisement.

So when it comes to video monetization, there’s no one size fits all solution, and it’s important to be honest with yourself about your business needs in order to choose the right video ad distribution channel for you.

If you’re only interested in growing your organic reach on social media, posting your videos on YouTube is a great choice since they have such a large audience. It’s also free, so there’s no harm in trying it out.

If you’re looking to generate more revenue for your business, then consider using an ad network that specializes in video advertising. Oftentimes these networks offer better CPMs than their general purpose counterparts because they understand the intricacies of the online video industry.

Also, bear in mind that even if one distribution strategy smells like it’s going to be better for your business, you should still try other distribution channels. Never put all of your eggs in one basket because no channel is perfect – so test out a few and see what works best for your specific situation!

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